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The order confirmation email: a small detail, a lot of trust
Automated emails can feel dull, but the right tone and clear next steps cut the follow-up questions in half.
Luuna team4 min read
Right after payment, the feeling matters: the confirmation has to sound certain. The order number, date, products, and a “View order” link do more than a short “Thanks!”.
What the confirmation must say
- Order number and total, including VAT when it applies.
- Expected delivery time, or a link to the shipping details.
- One contact to write to if something went wrong.
Clarity prevents half the conversation in Telegram and email.
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